Search Engine Optimization (SEO)
The Justia team are experts in optimizing Web sites and we'll optimize yours!
Purchasing a Justia Web site package guarantees that your site's design and architecture will be search engine optimized to extend your online reach and visibility to prospective clients looking for lawyers and legal information on the Internet. The Justia team uses its legal knowledge and technical experience to provide recommended legal keywords and phrases that best describe your practice and the communities you serve. These keywords and phrases are then strategically placed within the XHTML and content of your Web site, making it search engine friendly.
The Justia SEO Process
Justia search engine optimization includes a number of components to make your Web site more visible on the Internet.
Determine keywords & phrases for placement in your Web site content and XHTML
Choosing the best keywords and phrases to fully optimize your law firm Web site always begins with careful and considered research. Justia provides recommended keywords to our Web site clients that best describe their practice and local communities, which are then strategically placed within the XHTML and content of their Web site. These keywords and phrases include terms which describe the following:
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Your Practice Areas - Justia will work with you to compile keywords and phrases that best describe your practice. |
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Your Location - These describe the geographic areas where you practice in a way that enables your target audience to easily find you online. The Justia team will also work with you to compile these critical location keywords and phrases. |
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Common Terms and Phrases Used by Prospective or Current Clients - Justia will assemble commonly used words and phrases that current and prospective clients might use to describe their legal problems when searching for a lawyer or law firm online. |
Optimize Your Web Site Back-end Architecture, Page Layout & Keyword Placement
All Justia Web sites contain search engine optimized back-end architecture, World Wide Web Consortium (W3C) Web standards page layout, RSS/ATOM feeds and strategic keyword/phrases placement. Fully optimized with the Justia Web sites include the following:
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Site Architecture: Justia Web sites are designed so that all Web pages are placed in top level directories and use keywords in file names to further increase a firm's search engine rankings. |
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Database Flexibility - Static Load Speed: While we store of all Justia hosted Web sites in a database, each individual site Web page is published in static form and is optimized to reduce its file size, thus reducing bandwidth. Small static files lead to faster page downloads which increases the ease in which a search engine can index a Web site and lead to a better user experience. |
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Web Standards: All Justia Web site designs incorporate W3C Web standards and meet U.S. Rehabilitation Act Section 508 and W3C's Web content accessibility guidelines -- ensuring equal access to the information on your site to all of your users. Meeting these guidelines help disabled Internet users and is a solid step in developing a search engine optimized Web site. |
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RSS & ATOM Feeds: We provide ATOM and RSS feeds for your Web site and submit them to numerous news feed sites, such as Feedster and Technorati. ATOM and RSS feeds are also indexed by Google and Yahoo! Search. |
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Keyword Rich Home Page: Justia built Web sites have home pages that are rich in text with location and practice area information. |
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Optimal Page Layout and Navigation Schemes: Justia Web sites provide page layouts and navigation schemes that allow search engine crawlers to index a site easily and efficiently. Web page layouts include keywords and phrases placed optimally on the page, including placement within:
Page TITLE Tags
Bold Text Tags
Page Heading Tags
META Description Tags
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META Keyword Tags
ALT Text for Images
Text Links for Navigation
Site Map
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Search Engine Submissions
Justia customers who purchase a Web Premium or Web Pro package receive guidance with search engine and online directory submissions. We will help you write the text for your Web directory submissions, as well as offer recommendations regarding where to submit your Web site to obtain a maximum rate of return on your marketing dollar.
Traffic Reports
Enhanced Web Site Traffic Reports are a component of all Justia Web site packages. These reports are generated using Urchin Web analytics software, which provides daily, weekly, and monthly metrics to help track your Web site's performance.
With the Urchin Tracking Module, you can determine how many visitors come to your site, where they're coming from, and what specific pages they look at -- information that can be used to continually increase your firm's online reach and visibility. This reporting system makes it possible for you to track "unique visitors" to your site, observe click paths, and obtain loyalty metrics, including numbers of first time visitors, returning visitors and frequency of use.
To Learn More about Justia's Web Site Solutions - Contact Us! |
