Business Formation

Naming Your Business or Product

Naming a business or product requires more than just coming up with a name you like. You should be aware that municipal, state and federal laws may prohibit you from adopting a certain business name if it infringes on the rights of other businesses. Likewise, the business form that you choose for your business (e.g., sole proprietorship, partnership, LLC, LLP, corporation) will impact the naming of your company.