Conclusion

Conclusion

Consumers no longer view product recalls in a negative light. Many thousands of products have been recalled over the years. Today, consumers believe they enjoy a safer, better product as a result of a recall. How well a firm conducts a timely, reasonable recall of a product it produced can have a strong influence on the consumer’s attitude about the firm. Successful product recalls in the past have often rewarded companies with continuing consumer support and demand for the firm’s products.

Last reviewed October 2023