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Social Media

Expand Your Professional Network on Social Media

Social media has emerged as a new avenue for lawyers to connect with existing clients and reach new ones. Lawyers who publish blogs or post updates on Facebook, Twitter, LinkedIn, and Google+ may discover that social media reaches a different set of clients from the ones traditionally tapped through advertising. In addition, some legal websites, including Justia and Avvo, have built dedicated communities where potential clients can ask simple questions and lawyers can respond.

Social media extends your online reach within the legal community and increases exposure to potential clients. In addition, sharing your website and blog content on your various social media profiles can help that content rank higher in the search engines.

A key advantage that social media presents for potential clients is that it is a content-driven search process. Instead of locating a lawyer from an alphabetical or geographical listing, social media allows potential clients to search for a lawyer based on their past experience when dealing with a related situation. And, before the client has even spoken to the lawyer, she can pre-screen the lawyer for his effectiveness at communication, level of expertise, and foreign language capability, if needed.

Some legal websites, including Justia and Avvo, have built dedicated communities where potential clients can ask simple questions and lawyers can respond. Social media extends your online reach within the legal community and increases exposure to potential clients. In addition, sharing your website and blog content on your various social media profiles can help that content rank higher in the search engines.

Our team can show you how to promote your practice on Facebook, LinkedIn, Twitter, Google+, and other social media websites.

Blogging

A blog is an online journal that displays its entries in reverse chronological order. These websites are often powered by blogging software that simplifies the publishing process such that even authors with little or no technical knowledge should be able to share their knowledge on the Internet. Because of their temporal nature, blog posts are ideal for sharing on social media.

Justia runs BlawgSearch.com, the largest legal blog directory, and provides the backend technology and databases for the ABA Journal's blog directory.

Justia offers blogging services for lawyers, law firms, and practice groups. Learn more about our blogging services for lawyers.

Facebook

Facebook is the largest social network in the world. While many people know and use Facebook for their personal use, not as many people know that it also allows individual professionals, firms, and companies to create business pages to interact with clients, friends, and other organizations. We can help you set up your profile and business pages and show you how to start connecting to others within the Facebook community.

Twitter

Twitter is a social networking and micro-blogging service that enables its users to send and read text-based posts of up to 140 characters, known as "tweets." We can show you how these bite-sized messages can connect you with the legal community.

LinkedIn

LinkedIn is a business-related social networking site mainly used for professional networking. We can advise you on the best way to complete your LinkedIn profile and show you how to create a LinkedIn company page for your firm.

Google+ & Google My Business

Google+ is Google’s social networking destination. For law firms, Google+ can be integrated with your Google My Business listing. We can set up and optimize Google+ and Google My Business listings for your law firm practice.

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