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Expand Your Professional Network on Social Media
Social media extends your online reach within the legal community and increases exposure to potential clients. In addition, sharing your website and blog content on your various social media profiles can help that content rank higher in the search engines.
A key advantage that social media presents for lawyers is being able to reach potential clients in a space where they already are, such as Facebook, LinkedIn or other social networks. Additionally, lawyers can leverage social proof in the form of client reviews and comments as part of digital word-of -mouth marketing. Furthermore, social media presents a unique remarketing opportunity to reach clients who have been searching for a lawyer like you.
For potential clients, social media allows for a more content-driven search process. Instead of locating a lawyer from an alphabetical or geographical listing, social media allows potential clients to search for a lawyer based on the content of their social media posts, including announcements of past verdicts, community involvement, or other shared information, as well as the content of the law firm profile, such as office locations. And, before the client has even spoken to the lawyer, s/he can pre-screen the lawyer for her/his effectiveness at communication, potential expertise, and foreign language capability, if needed.
Some legal websites, including Justia, have built dedicated communities where potential clients can ask simple questions and lawyers can respond. Social media extends your online reach within the legal community and increases exposure to potential clients. In addition, sharing your website and blog content on your various social media profiles can help that content rank higher in the search engines.
Our team can show you how to promote your practice on Facebook, LinkedIn, Twitter, and other social media websites utilizing both free services and the paid Facebook remarketing platform.
Facebook is the largest social network in the world. While many people know and use Facebook for their personal use, not many people know that it also allows individual professionals, firms, and companies to create business pages to interact with clients, friends, and other organizations. We can help you set up your profile and business pages and show you how to start connecting to others within the Facebook community.
With Facebook’s remarketing platform, known as Facebook Retargeting, we can help you extend your reach on the world’s most-used social network and even onto Instagram. By utilizing remarketing, you can reach Facebook users who have taken specific actions on your website. This helps you connect with potential clients who are looking for a lawyer and reminds them that your practice is well-equipped to handle their legal matters.
Twitter is a social networking and micro-blogging service that enables its users to send and read text-based posts of up to 280 characters, known as "tweets." We can show you how these bite-sized messages can connect you with the legal community.
LinkedIn is a business-related social networking site mainly used for professional networking. We can advise you on the best way to complete your LinkedIn profile and show you how to create a LinkedIn company page for your firm.
A blog is an online journal that displays its entries in reverse chronological order. Even authors with little or no technical knowledge should be able to share their knowledge on the Internet. Because of their temporal nature, blog posts are ideal for sharing on social media. Social sharing, both on your channels as well as through other users’ posts, helps you expand your network to new potential clients and further builds your reputation and authority as a practitioner.
Justia runs BlawgSearch.com, the largest legal blog directory, and provides the backend technology and databases for the ABA Journal's blog directory.
We truly care about the success of our clients. We provide a free telephone consultation to review your current marketing campaigns and discuss how we can improve your marketing ROI by strengthening your branding and online visibility.
Complete the contact form or call us at (888) 587-8421 to schedule your free consultation.