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Expand Your Professional Network on Social Media
Social media extends your online reach within the legal community and increases exposure to potential clients. In addition, sharing your website and blog content on your various social media profiles can help that content rank higher in the search engines.
A key advantage that social media presents for lawyers is being able to reach potential clients in a space where they already are, such as Facebook, LinkedIn or other social networks. Additionally, lawyers can leverage social proof in the form of client reviews and comments as part of digital word-of-mouth marketing. Furthermore, social media presents a unique remarketing opportunity to reach clients who have been searching for a lawyer like you.
In addition to offering resources on effectively promoting your practice utilizing the free services available on Facebook, LinkedIn, Twitter, and other social media websites, our Justia Amplify team is prepared to provide our Justia Amplify Advance clients with expert help in targeting high-value potential clients with tailored Facebook Remarketing campaigns.
Facebook is the largest social network in the world. While many people know and use Facebook for their personal use, not many people know that it also allows individual professionals, firms, and companies to create business pages to interact with clients, friends, and other organizations. We can help you set up your profile and business pages and show you how to start connecting to others within the Facebook community.
With Facebook’s remarketing platform, known as Facebook Retargeting, we can help you extend your reach on the world’s most-used social network and even onto Instagram. By utilizing remarketing, Justia Amplify Advance clients can reach Facebook users who have taken specific actions on their website. This helps you connect with potential clients who are looking for a lawyer and reminds them that your practice is well-equipped to handle their legal matters.
Twitter is a social networking and micro-blogging service that enables its users to send and read text-based posts of up to 280 characters, known as "tweets." We can show you how these bite-sized messages can connect you with the legal community.
LinkedIn is a business-related social networking site mainly used for professional networking. Lawyers on LinkedIn can network with other legal professionals and attract high-quality talent to their law firms, while also promoting their services to potential clients. We can advise you on the best way to complete your LinkedIn profile and show you how to create a LinkedIn company page for your firm.
While Instagram is still frequently underutilized by many lawyers, this Facebook-owned company offers opportunities for lawyers and law firms to share visual content that showcases your firm’s expertise, accomplishments, and day-to-day experiences in a format that better connects with younger generations. Our team can offer resources and guidance on getting started with Instagram and leveraging this opportunity to grow your firm.
TikTok, the increasingly popular video app, has become the new frontier of legal marketing in the social media space. On TikTok, you can share short video clips that are both entertaining and informative. Lawyers are becoming increasingly active on TikTok and many of the platform’s most active attorneys have seen success from these marketing efforts. We can offer tips to help you integrate TikTok into your larger legal marketing plan.
A blog is an online journal that displays its entries in reverse chronological order. Even authors with little or no technical knowledge should be able to share their knowledge on the Internet. Because of their temporal nature, blog posts are ideal for sharing on social media. Social sharing, both on your channels as well as through other users’ posts, helps you expand your network to new potential clients and further builds your reputation and authority as a practitioner.
Justia runs BlawgSearch.com, the largest legal blog directory, and provides the backend technology and databases for the ABA Journal's blog directory.
We truly care about the success of our clients. We provide a free telephone consultation to review your current marketing campaigns and discuss how we can improve your marketing ROI by strengthening your branding and online visibility.
Complete the contact form or call us at (888) 587-8421 to schedule your free consultation.