High-Quality, Original Legal Content
The key element of a strong law firm SEO campaign is high-quality, original legal content. Your content should represent your law practice and showcase your communication skills by being both easy to read and understand for your typical audience. Additionally, Google pays special attention to updated, accurate legal content for search engine rankings. Your Justia Elevate website comes with tools and resources designed to enable you to craft effective, high-quality content that connects with your prospective clients and helps you stand out on search engines.
Describing Your Practice: How a law firm describes its practice will determine the quantity and quality of visitor traffic it attracts. A website with a cursory description of all its practice areas on one page will not fare as well as another website that offers pages of substantive legal analysis and in-depth coverage for each of its practice areas. By expanding the breadth of your content, your website will not only show the extent of your firm’s expertise handling certain cases but will also match more search queries used by potential clients.
As a Justia Elevate client, you will have access to Justia’s years of experience helping law firms develop high-quality legal content for their sites. Our detailed guides and resources will provide a roadmap to create a successful content development strategy for effective client communication and improved performance in search engine results.
Grammar & Spelling: You need to ensure your law firm website content is easy to read, free of spelling and grammatical errors, and accurate. Because Google is very good at determining correct grammar and spelling on a page, you should be too. Prospective clients have more confidence in your legal expertise when you demonstrate this level of attention to detail.
The Justia Elevate platform incorporates tools that scan your content and provide useful feedback to improve it, increasing accessibility for a wider audience. Within the platform, you will be able to check your content’s Flesch Reading Ease score, detect passive voice use, identify overly long paragraphs and sentences, and spot opportunities to insert natural transitions for improved readability.
Unique Content: Having original content is important because search engines value original content over duplicate copies. While copying content from another website may seem a viable shortcut, such behavior carries significant risks. First, taking someone else's content without permission may violate copyright laws. Additionally, search engines disfavor websites that present duplicate content. They want to present their users with unique results and not copies of the same result from different websites.
As a Justia Elevate client, you will have access to resources that empower you to better understand the impacts of content duplication while helping you learn how to utilize leading services to identify when your content is being copied, as well as the appropriate course of action to address the issue.
Keyword Density: A natural tension exists between writing for search engines and writing for users. Successful law firm websites strike a balance between these two competing interests such that the website attracts the right traffic and converts visitors into paying clients.
Certain keywords and phrases must be incorporated into the content to help the search engines understand the meaning of the page. However, if a law firm overloads a page with too many keywords and phrases, the content may appear dense and off-putting to potential clients, while also receiving lower search rankings.
The Justia Elevate platform is designed with tools that will help you identify pages that lack or overuse the targeted keywords, as well as analyze keyword distribution throughout the page. As a Justia Elevate client, you can also access feedback to help optimize your pages for related keywords, synonyms, and different word forms.
Video Integration: You can optimize YouTube videos for SEO and integrate these videos into your website for a wider consumer reach. Strong video integration comes from using unique titles, targeting appropriate keywords, proper use of schema markup, and creating quality, helpful video content. Justia Elevate clients have access to our knowledge base, where we provide detailed guidance on the best way to optimize videos and get the most benefits.