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Websites That Work


The Internet tantalizes lawyers with the promise of easily reaching thousands of potential clients. However, achieving this objective requires more than simply building a website. To effectively market your practice, your website must be visible to potential clients, provide quality information, and encourage visitors to contact you.

Our approach to building law firm websites follows an integrated path that combines responsive website design and efficient back-end architecture with precision keyword targeting to attract clients in the practice areas and locations most important to your firm. We keep abreast of best practices in online marketing and changes in search engine algorithms so that you can focus on practicing law.

Consultative, Collaborative Approach

Our website design process follows a consultative, collaborative approach. We begin with an analysis of your firm's goals, practice, and clients. Next, we consider the industries you serve, as well as your current website and branding. Based on your feedback, our designers will develop a responsive website that will help you get noticed. We work with our clients in close collaboration through each step of the website building process.

Responsive Website Design

As users have migrated to computing devices featuring smaller screens, such as mobile phones and tablets, the trend in web design has moved to responsive design. A website with a responsive design will adjust its layout to best display its content in response to the size of the device being used. Our designers will prepare a responsive design for your website that highlights your level of professionalism with stylish graphics, easy navigation, and an integrated layout.

Search Engine Optimization

Most websites depend on search engines for the majority of their traffic. Accordingly, ranking highly for relevant keywords should yield the most targeted visitors. The process for associating a website with certain keywords is called search engine optimization (SEO). Our team follows an analytical approach focused on building high-quality sites that the search engines find relevant. Effective SEO can position your firm among the top organic search results for a given search term and dramatically increase your client leads.

Content Writing Services

We encourage lawyers to write quality content in their own voice. We provide coaching and constructive feedback throughout the entire content development process, and are available to answer any questions you may have. For those who do not have the time to prepare their own content, we provide a custom content drafting service for an additional fee. Our writing team includes licensed attorneys who are experienced in drafting high-quality content that attracts search engines and is engaging for visitors as well. Our writing team can also assist you in creating law firm narratives, attorney biographies, practice area descriptions, and more.

Online Updating Tools

We provide a customized content management system for editing your website. You will have unlimited access to add new pages, modify your text, or remove existing pages at your convenience. Our tools make it easy to keep your law firm’s marketing message updated.

Client Intake Forms

Often overlooked by law firms when creating an online presence, client intake forms are an important and valuable tool. These forms gather the essential information you need before an initial interview or consultation with a potential client. Justia can work with you to create client intake forms that allow your firm to identify and focus on quality leads.

Website Traffic Reports

Our website traffic reports can tell you how many people visit your site, where your visitors are coming from and what specific pages they are looking at. This valuable feedback can be used to fine-tune your search engine optimization, inspire new content development ideas, and efficiently increase your law firm's online reach and visibility.

Directory Submissions

Law firms should submit their websites to high-quality business directories and databases. At Justia, we submit our client websites to relevant online directories and databases, which are used by search engines for their map and business listings. In addition, we include a complimentary premium placement subscription for our website clients on the Justia Lawyer Directory.

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