Target Audiences That Matter to You
Law firms have long invested in local marketing campaigns to expand their regional client base. While lawyers still advertise in phone books, newspapers and billboards, their local marketing dollars have increasingly been refocused to online alternatives, which have grown more attractive as technological changes have pushed Internet access and geolocation services to consumer mobile phones and other computing devices. This has allowed search engines and other Internet directory services to more effectively deliver localized results to users of these devices.
Our local marketing services include à la carte custom content development for our clients and optimization of the metadata on a law firm's website for particular locations. Additionally, we help law firms create law firm and attorney profiles for social media sites, business directories, and lawyer directories. Moreover, we assist our clients in promoting consistency of NAP (name, address and phone number) across channels. If a law firm is interested in paid local advertising, we can provide cost-effective strategies that allow the firm to reach its target audience efficiently.
At Justia, we understand how people search for lawyers, what tools they use, and how they evaluate the lawyers they find. We use this knowledge to help our clients optimize their sites to reach the audiences that are most important to them, wherever they might be.