descriptive mark
- A trademark or service mark reflecting some trait of the associated product or service, which may become easier to protect once consumers identify the mark with the source
- Smooth Blend' coffee is considered a descriptive mark as it indicates the nature of the product.
- 'Quick Print' for a photocopying service is a descriptive mark outlining the service's speed.
- 'Durable Denim' is a descriptive mark that portrays the strength of the jeans.
Provide Feedback
