Principal Register
- It's the main register where trademarks meeting the federal filing standards are listed, offering several benefits including notification to potential infringers and a legal shield against challenge after five years of ongoing usage
- Their trademark was finally placed on the Principal Register, affording them protective measures against potential infringements.
- After five years, the status on the Principal Register could not be legally challenged, granting a strong legal claim to their logo.
- Getting their brand name on the Principal Register allowed them to showcase its distinction and prevent others from copying.
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